/* Schrift lokal (keine Verbindung zu Google) */
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/inter-tight-400.woff2') format('woff2')}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:500;font-display:swap;src:url('../fonts/inter-tight-500.woff2') format('woff2')}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:600;font-display:swap;src:url('../fonts/inter-tight-600.woff2') format('woff2')}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:700;font-display:swap;src:url('../fonts/inter-tight-700.woff2') format('woff2')}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:800;font-display:swap;src:url('../fonts/inter-tight-800.woff2') format('woff2')}

:root{--accent:#FF5A1F;--ink:#111111;--ground:#F2F1ED;--dark:#1C1C1B}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--ground);color:var(--ink);font-family:'Inter Tight','Helvetica Neue',Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased}
a{color:#111111}a:hover{color:#55534E}
section[id]{scroll-margin-top:84px}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px}
input,textarea,button{font:inherit}
img{max-width:100%}

/* Header */
.site-header{position:sticky;top:0;z-index:10;background:var(--dark)}
.site-header nav{max-width:1280px;margin:0 auto;padding:18px 24px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:#F2F1ED}
.brand span{font-size:19px;font-weight:800;letter-spacing:-0.055em;line-height:.88}
.nav-links{display:flex;flex-wrap:wrap;align-items:center;gap:28px;font-size:15px}
.nav-links a{text-decoration:none;color:#F2F1ED}
.nav-links a:hover{color:#C9C6BE}
.nav-links a.cta{background:var(--accent);color:#111111;padding:12px 20px;border-radius:999px;font-weight:700}

/* Animationen */
.ticker-track{display:flex;gap:56px;width:max-content;animation:tick 40s linear infinite}
@keyframes tick{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.lift{transition:transform .25s ease,box-shadow .25s ease}
.lift:hover{transform:translateY(-6px);box-shadow:0 18px 40px rgba(0,0,0,.10)}
.pop{animation:pop .55s cubic-bezier(.2,.9,.3,1.3)}
@keyframes pop{from{opacity:0;transform:translateY(.35em) scale(.96)}to{opacity:1;transform:none}}
.float{animation:float 5s ease-in-out infinite}
.float2{animation:float 6s ease-in-out -2s infinite}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
#heroGlow{position:absolute;left:0;top:0;width:480px;height:480px;border-radius:50%;background:var(--accent);filter:blur(90px);opacity:0;pointer-events:none;transition:opacity .4s ease;will-change:transform}

/* Paket-Finder */
.pf-opt{min-height:48px;padding:12px 20px;border-radius:999px;border:1.5px solid #B9B6AE;background:#FFFFFF;color:#111111;font-size:16px;font-weight:500;cursor:pointer;transition:background .15s,color .15s,border-color .15s}
.pf-opt:hover{border-color:#111111}
.pf-opt[aria-pressed="true"]{background:#111111;border-color:#111111;color:#F2F1ED;font-weight:600}
#pfResult:not([hidden]){display:flex}

/* FAQ */
.faq-q{width:100%;background:transparent;border:0;padding:24px 0;display:flex;justify-content:space-between;align-items:center;gap:24px;text-align:left;cursor:pointer;color:#111111;font-size:20px;font-weight:600;letter-spacing:-0.01em}
.faq-sign{flex-shrink:0;width:36px;height:36px;border-radius:50%;background:#E7E5DF;display:flex;align-items:center;justify-content:center;font-size:22px;line-height:1;transition:background .2s}
.faq-q[aria-expanded="true"] .faq-sign{background:var(--accent)}
.faq-a{margin:0;padding:0 56px 28px 0;font-size:17px;line-height:1.6;color:#3A3935}

/* Formular */
.field{display:flex;flex-direction:column;gap:6px}
.field label{font-size:14px;font-weight:600}
.field input,.field textarea{border:1.5px solid #D9D6CF;border-radius:12px;padding:14px 16px;font-size:16px;background:#FFFFFF;color:#111111}
.field textarea{resize:vertical}
.hidden-field{position:absolute;left:-9999px}

/* Rechtstexte */
.legal h2{font-size:14px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#55534E;margin:0 0 12px}
.legal p,.legal li{font-size:18px;line-height:1.6}
.prose h1,.prose h2,.prose h3{letter-spacing:-0.02em;line-height:1.15;margin:1.6em 0 .5em}
.prose p,.prose li{font-size:17px;line-height:1.65;color:#3A3935}

@media (max-width:640px){
  .site-header nav{padding:14px 16px}
  .faq-a{padding-right:0}
  #heroPhone .float2{right:-6px !important}
  #heroPhone .float{left:-6px !important}
}
@media (prefers-reduced-motion:reduce){
  .ticker-track,.pop,.float,.float2{animation:none}
  .lift:hover{transform:none}
  html{scroll-behavior:auto}
}
.on-dark-strong strong{color:#F2F1ED}

/* Video-Steuerung */
.video-toggle{position:absolute;right:16px;bottom:16px;width:44px;height:44px;border-radius:50%;border:1.5px solid rgba(242,241,237,.35);background:rgba(28,28,27,.6);color:#F2F1ED;display:flex;align-items:center;justify-content:center;cursor:pointer;backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}
.video-toggle:hover{background:rgba(28,28,27,.85)}
.video-toggle .i-play{display:none}
.video-toggle.paused .i-play{display:block}
.video-toggle.paused .i-pause{display:none}
.video-sound{position:absolute;right:68px;bottom:16px;height:44px;padding:0 16px 0 14px;border-radius:999px;border:1.5px solid rgba(242,241,237,.35);background:rgba(28,28,27,.6);color:#F2F1ED;display:flex;align-items:center;gap:8px;font-family:inherit;font-weight:600;font-size:14px;line-height:1;cursor:pointer;backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}
.video-sound::after{content:"Ton an"}
.video-sound[aria-pressed="true"]::after{content:"Ton aus"}
.video-sound:hover{background:rgba(28,28,27,.85)}
.video-sound .i-on{display:none}
.video-sound[aria-pressed="true"] .i-on{display:block}
.video-sound[aria-pressed="true"] .i-off{display:none}
.video-sound[aria-pressed="false"]{border-color:var(--accent)}
.video-sound--phone{right:12px;bottom:14px;height:36px;padding:0 12px 0 10px;font-size:12px}

/* YouTube-Projekte: Kachel mit Vorschaubild + Titel, Klick öffnet Fenster (YouTube lädt erst beim Abspielen) */
.yt-card{all:unset;box-sizing:border-box;cursor:pointer;background:#FFFFFF;border-radius:20px;padding:12px 12px 20px;display:flex;flex-direction:column;gap:16px}
.yt-card:focus-visible{outline:3px solid var(--accent);outline-offset:3px}
.yt-thumb{position:relative;display:block;aspect-ratio:16/9;border-radius:14px;overflow:hidden;background:#1C1C1B radial-gradient(circle at 70% 30%,rgba(255,90,31,.22),transparent 60%) center/cover no-repeat}
.yt-thumb .yt-play{position:absolute;left:50%;top:50%;width:54px;height:54px;margin:-27px 0 0 -27px}
.yt-info{display:flex;flex-direction:column;gap:6px;padding:0 10px;flex:1 1 auto}
.yt-kicker{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}
.yt-kicker--dark{color:#55534E}
.yt-author{color:#8A877F;letter-spacing:.06em}
.yt-title{font-size:19px;font-weight:700;line-height:1.2;letter-spacing:-.02em;color:#111111;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.yt-teaser{font-size:15px;line-height:1.5;color:#55534E;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.yt-more{margin-top:auto;padding-top:6px;font-size:15px;font-weight:700;color:#111111}
.yt-card:hover .yt-play{transform:scale(1.08)}
.yt-dialog{width:min(860px,calc(100vw - 32px));max-height:calc(100dvh - 32px);padding:0;border:0;border-radius:24px;background:#F2F1ED;color:#111111;overflow:auto;box-shadow:0 40px 120px rgba(0,0,0,.45)}
.yt-dialog::backdrop{background:rgba(17,17,17,.7);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}
.yt-dialog[open]{animation:ytIn .28s cubic-bezier(.2,.8,.2,1)}
@keyframes ytIn{from{opacity:0;transform:translateY(16px) scale(.98)}to{opacity:1;transform:none}}
.yt-close{position:absolute;top:12px;right:12px;z-index:2;width:40px;height:40px;border-radius:50%;border:0;background:rgba(17,17,17,.65);color:#F2F1ED;display:flex;align-items:center;justify-content:center;cursor:pointer}
.yt-body{padding:24px 28px 28px;display:flex;flex-direction:column;gap:10px}
.yt-body h3{margin:0;font-size:clamp(24px,3vw,34px);line-height:1.05;letter-spacing:-.03em}
.yt-desc{font-size:17px;line-height:1.6;color:#3A3935}
.yt-desc p{margin:0 0 10px}
.yt-ext{align-self:flex-start;margin-top:4px;font-size:15px;font-weight:700;color:#111111}
@media (prefers-reduced-motion: reduce){.yt-dialog[open]{animation:none}}
/* Player im Fenster: lädt erst nach Klick */
.yt{position:relative;aspect-ratio:16/9;overflow:hidden;background:#1C1C1B center/cover no-repeat}
.yt-load{position:absolute;inset:0;width:100%;height:100%;border:0;cursor:pointer;color:#F2F1ED;font:inherit;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;background:rgba(17,17,17,.35)}
.yt-play{position:relative;width:64px;height:64px;border-radius:50%;background:var(--accent);display:flex;align-items:center;justify-content:center;padding-left:4px;box-shadow:0 10px 30px rgba(255,90,31,.35);transition:transform .2s ease}
.yt-load:hover .yt-play{transform:scale(1.08)}
.yt-note{position:relative;font-size:12px;color:#F2F1ED;text-shadow:0 1px 6px rgba(0,0,0,.6)}
.yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

/* ---------- Case Study (Unterseite Projekte) ---------- */
.case{max-width:1280px;margin:0 auto;padding:72px 24px 120px;display:flex;flex-direction:column;gap:120px}
.case h1{margin:0;font-size:clamp(48px,7.4vw,112px);line-height:.92;letter-spacing:-.05em;font-weight:800}
.case h1 span{color:#8A877F}
.case h2{margin:0;font-size:clamp(32px,3.6vw,52px);line-height:1;letter-spacing:-.04em;font-weight:700}
.case-hero{display:flex;flex-direction:column;gap:26px}
.case-back{align-self:flex-start;font-size:15px;font-weight:600;color:#55534E;text-decoration:none}
.case-back:hover{color:#111111}
.case-kicker{margin:0;font-size:14px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#55534E;display:flex;align-items:center;gap:10px}
.case-kicker .dot{width:10px;height:10px;border-radius:50%;background:var(--accent);display:inline-block}
.case-lead{margin:0;font-size:clamp(19px,1.6vw,22px);line-height:1.55;color:#3A3935;max-width:760px}
.case-facts{list-style:none;margin:12px 0 0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:12px}
.case-facts li{background:#FFFFFF;border-radius:18px;padding:20px 22px;display:flex;flex-direction:column;gap:4px}
.case-facts b{font-size:20px;letter-spacing:-.02em}
.case-facts span{font-size:15px;color:#55534E;line-height:1.4}
.case-step{display:grid;grid-template-columns:120px minmax(0,1fr);gap:28px 40px;align-items:start}
.case-num{font-size:15px;font-weight:700;color:var(--accent);letter-spacing:.08em;padding-top:12px;border-top:2px solid #111111}
.case-text{display:flex;flex-direction:column;gap:16px;max-width:760px}
.case-text p{margin:0;font-size:18px;line-height:1.65;color:#3A3935}
.case-step > figure,.case-step > .case-media,.case-step > .case-insta,.case-step > .case-web{grid-column:2}
.case-fig{margin:0;border-radius:24px;overflow:hidden;background:#E7E5DF;box-shadow:0 30px 80px rgba(28,28,27,.10)}
.case-fig img{display:block;width:100%;height:auto}
.case-final{background:#1C1C1B;border-radius:32px;padding:clamp(24px,4vw,56px);display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:28px;color:#F2F1ED}
.case-final-logo{border-radius:20px;overflow:hidden;display:flex;align-items:center;background:#1C1C1B}
.case-final-logo img{width:100%;height:auto;display:block}
.case-final-side{display:flex;flex-direction:column;gap:16px}
.case-final-mark{background:#2A2A28;border-radius:20px;padding:28px;display:flex;align-items:center;justify-content:center}
.case-swatches{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.case-swatches div{border-radius:14px;padding:14px;min-height:96px;display:flex;flex-direction:column;justify-content:flex-end;gap:2px;border:1px solid rgba(242,241,237,.12)}
.case-swatches b{font-size:14px}
.case-swatches span{font-size:12px;opacity:.75;font-variant-numeric:tabular-nums}
.case-type{display:flex;gap:16px;align-items:center;background:#2A2A28;border-radius:20px;padding:18px 20px}
.case-type > span{font-size:56px;font-weight:800;letter-spacing:-.05em;line-height:1}
.case-type div{display:flex;flex-direction:column;gap:4px}
.case-type div span{font-size:14px;color:#C9C6BE;line-height:1.4}
.case-media{position:relative;border-radius:28px;overflow:hidden;background:#1C1C1B;box-shadow:0 40px 100px rgba(28,28,27,.18)}
.case-media--45{aspect-ratio:4/5;max-width:520px;width:100%}
.case-media video{width:100%;height:100%;object-fit:cover;display:block}
.case-step--media{grid-template-columns:120px minmax(0,1fr) minmax(0,520px);align-items:center}
.case-step--media > .case-media{grid-column:3}
.case-insta{display:grid;grid-template-columns:minmax(0,1fr) 220px;gap:20px;align-items:center}
.case-fig--round{border-radius:50%;box-shadow:0 20px 50px rgba(28,28,27,.18)}
.case-web{display:grid;grid-template-columns:minmax(0,1fr) 240px;gap:24px;align-items:end}
.case-fig--browser{border:1px solid #D9D6CF;background:#FFFFFF}
.case-fig--browser .bar{display:flex;gap:6px;padding:10px 14px;background:#ECEBE8}
.case-fig--browser .bar i{width:10px;height:10px;border-radius:50%;background:#C9C6BE}
.case-fig--phone{border:8px solid #111111;border-radius:34px}
.case-link,.case-btn{align-self:flex-start;font-weight:700;color:#111111}
.case-cta{background:var(--accent);border-radius:32px;padding:clamp(32px,5vw,72px);display:flex;flex-direction:column;gap:18px;align-items:flex-start}
.case-cta p{margin:0;font-size:19px;line-height:1.5;max-width:620px}
.case-btn{text-decoration:none;background:#111111;color:#F2F1ED;padding:16px 26px;border-radius:999px;font-size:16px}
@media (max-width: 900px){
  .case{gap:88px;padding-top:48px}
  .case-step,.case-step--media{grid-template-columns:1fr;gap:20px}
  .case-step > *,.case-step--media > .case-media{grid-column:1 !important}
  .case-num{border-top-width:2px;align-self:flex-start;min-width:60px}
  .case-final{grid-template-columns:1fr}
  .case-insta{grid-template-columns:1fr}
  .case-fig--round{width:160px;justify-self:center}
  .case-web{grid-template-columns:1fr 130px;gap:14px}
  .case-fig--phone{border-width:5px;border-radius:22px}
  .case-media--45{max-width:none}
}
/* Projekt-Kachel mit Link zur Case Study */
a.proj-link{text-decoration:none;color:inherit}
.proj-more{font-size:15px;font-weight:700;color:#111111;margin-top:auto}

/* Kontaktformular: Rückmeldung direkt im Formular */
.form-status{border-radius:16px;padding:16px 18px;font-size:16px;line-height:1.5}
.form-status.ok{background:#E9F6EE;color:#14532D}
.form-status.err{background:#FDECE6;color:#7A2410}
.form-status a{color:inherit;font-weight:700}
.form-done{justify-content:center}
.form-done > .field,.form-done > button,.form-done > p{display:none}
.form-done .form-status{font-size:19px;padding:24px}
button[aria-busy="true"]{opacity:.6;cursor:wait}

/* ---------- Navigation: ab 960 px Menü-Button ---------- */
.site-header nav{flex-wrap:nowrap}
.nav-right{display:flex;align-items:center;gap:28px}
.site-header .cta{background:var(--accent);color:#111111;padding:12px 20px;border-radius:999px;font-weight:700;font-size:15px;text-decoration:none;white-space:nowrap}
.nav-cta-menu{display:none}
.nav-toggle{display:none;width:46px;height:46px;border-radius:50%;border:1.5px solid rgba(242,241,237,.3);background:transparent;cursor:pointer;flex-direction:column;align-items:center;justify-content:center;gap:5px;padding:0}
.nav-toggle span{display:block;width:18px;height:2px;border-radius:2px;background:#F2F1ED;transition:transform .25s ease,opacity .2s ease}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
@media (max-width:960px){
  .nav-right{gap:10px}
  .nav-toggle{display:flex}
  .nav-links{position:absolute;left:0;right:0;top:100%;background:var(--dark);flex-direction:column;align-items:stretch;gap:0;padding:8px 16px 20px;border-top:1px solid rgba(242,241,237,.1);box-shadow:0 30px 60px rgba(0,0,0,.35);display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:16px 8px;font-size:20px;font-weight:600;border-bottom:1px solid rgba(242,241,237,.08)}
  .nav-links a.nav-cta-menu{display:block;margin-top:14px;border:0;text-align:center;background:var(--accent);color:#111111;border-radius:999px;padding:16px}
}
@media (max-width:420px){ .cta-long{display:none} .site-header .cta{padding:11px 16px} }
.site-header{position:sticky}
/* ---------- Hero auf dem Handy: Video direkt unter der Überschrift ---------- */
@media (max-width:640px){
  .hero-wrap{flex-direction:column;align-items:stretch !important;gap:22px !important;padding:36px 16px 56px !important}
  .hero-text{display:contents !important}
  .hero-k{order:1} .hero-t{order:2} .hero-media{order:3;flex:none !important;margin:6px 0 8px} .hero-p{order:4;font-size:18px !important} .hero-b{order:5}
  #heroPhone{width:230px !important}
}
/* ---------- Zahlen & Kanäle ---------- */
.stat{background:#F2F1ED;border-radius:16px;padding:20px;color:inherit;text-decoration:none;display:block}
.stat--link:hover{background:#E9E7E1}
.kanaele{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:4px}
.kanaele-label{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#55534E;margin-right:4px}
.kanal{display:inline-flex;flex-direction:column;gap:2px;padding:10px 14px;border-radius:14px;background:#F2F1ED;text-decoration:none;color:#111111;font-size:15px}
.kanal span{font-size:12px;color:#55534E}
.kanal:hover{background:#E9E7E1}
/* Kontakt auf sehr schmalen Handys */
#kontaktForm{min-width:0;box-sizing:border-box}
.field input,.field textarea{width:100%;min-width:0;box-sizing:border-box}
@media (max-width:420px){
  #kontakt{padding-left:12px !important;padding-right:12px !important}
  #kontakt > div{padding:28px 18px !important;border-radius:24px !important}
  #kontaktForm{padding:22px !important;flex-basis:100% !important}
}